A while back, I posted some thoughts on ways to expand the reach of film festivals. One of the examples I pointed to was an announcement that Sundance would be screening films in cities across the country as their festival was happening as something they call Sundance Film Festival USA. On ...
Posts Tagged ‘movie marketing’
Fuzzy math behind ‘Precious’ Box Office numbers
November 14th, 2009 by NoName
Last week, Precious played in 18 theaters and got lots of press for taking $1.8 million, an unbelievable $100,000 per screen. Did I say unbelievable? I should say absolutely impossible, never gonna happen in a million years. Let's do the math... Thanks to this post we dont have to, so here are ...
The Future of Film Festivals – Reaching and Engaging a Wider Audience
November 6th, 2009 by NoName
Film festivals have traditionally been held in an isolated location, bringing together a small group of dedicated film devotees. This is sometimes even a small niche of the most devoted fans of one particular genre, say a comedy festival or horror festival. While this has worked in the past, the effort ...
Warner Brothers Does Not Understand the Power of Their Own Fanbase
November 6th, 2009 by NoName
In the latest sign of studio stupidity, reported in this Cinematical article, Warner Brothers has decided to shut down Harry Potter themed Halloween nights run by a woman in London, one Ms. Marmite Lover. What Warner Brothers doesn't seem to understand is that this exact kind of fan based support provides ...
Future of Distribution – Follow The Audience
October 12th, 2009 by NoName
In the midst of the phenomenon that is 'Paranormal Activity', it is difficult to see how it will all pan out. Ten years ago, another film received similar hype and was announced as the beginning of new ways to market films. That film was 'The Blair Witch Project' and audience ...
‘Cougar Town’ Creates a Buzz with fake Real Estate Ads
October 6th, 2009 by NoName
You may have seen these signs around town. On buses, on bust stop benches, etc. All the places you would normally see those ads for local Real Estate agents. What they are doing right: Minimal Cost. Creates a buzz. The ad campaign itself is a talking point, possibly getting more buzz that the ads ...
