Mobile phone movie core is still the content and creativity

Article by Kate

Along with the mobile Internet gradually become the Internet for future development of the mainstream, people communicate and get information is happening the way a great change. Among them, the movie, from to launch increasingly popular, the ongoing affect the big screen movie. So, if the film will change film market, change people’s view of habit?

Not long ago the movie ending the Shanghai international film festival, the first official as separate comparison unit, award winning film can gain more than 0000 worth of bonuses, cause attention. The first mobile film festival ZhaoTao judges view, cell phone movie is a trend, there will be very broad market. In fact, movie is not a new thing, as early as in 2005, it has a movie “focus on this moment” appear, and be treated as China movie who work the. Just a few years in the past, when the industry constantly forecast to become the movie movie another take off, but we are not in the outbreak of the movie moment.

The core is the content and creativity. Still

The concept of the film for s, both academic or industry have been no word. It is thought that, use of as the main film refers to filming tools and can through the mobile platform, transmission and mobile downloads of films. And at present relatively popular saying is: through the network of payment to transmission in the film called cell phone watch movies. ZhaoTao when interviewed said, in her cell phone to do before the judges, thought film festival of the film should be all taken by . Actually when she saw the film, found that most of the film after or standard video. Shanghai film festival organizing committee executive vice secretary general TangLiJun ladies also said to , the definition of the film has not limited to film devices, type and subject matter, but as long as suitable for broadcast movie in the can also be called as film.

To this, the art school of Beijing university professor ChenXuGuang view, cell phone movie just change the image of the bearing the medium, expressed “broken,” image contents, tend to show abound audio-visual impact, brief content. He emphasized the film, as a new cell phone video bearing media, it need sketch, as have the content of the emotional appeal to the audience lyric different feeling, short must be its characteristic. This is also for movie generally accepted view: the film to short. The mobile film festival for the movie set time for 25 minutes, and more than 50 of the length of the CanSaiPian most in 5 to 15 minutes between.

In fact, the movie long expression way and not film festival in the biggest concern of the judges, a media from shandong institute of professional young teachers since the king in an interview to movie said he is most concerned about problem is: how many people will hold the characteristics of accurate film produced a for broadcast work? ChenXuGuang also point out that cell phone movie possible problems: due to the mode of transmission of chance, not regular sex, will greatly diluted in the image content, quality and artistic culture grade of the pursuit of, so the content is still decided to judge the quality of movie key.

Since the king told reporters, she is actively encourages students to shoot the film shows his cell phone, but shot of the premise must be content and originality. Director jia in micro blog had been so comment on Chinese students in the movie narrative structure: to improve ability. And the movie director tsui hark judge first a theme is to see, that is the attention of society.

Expand projected to take into account the copyright. Space

Based on China’s vast number of cell phone users group, movie the media has its advantages, ChenXuGuang inevitable that movie, created a everyone a movie times, with the development of the Internet, 3 G network will become courtyard outside the line of Chinese movie other a way of living. And this for China mobile film festival cell phone video-G guest G pat held ZhanYing special performance. The G guest G pat’s web site, says “never ending phone line.” a court video lovers can always will video works to G guest G, and promised to take platform can participate in wireless issue, earn up to 20% of the box office into income.

“Shooting video, the funds required to relatively less. This for us students to the threshold of the film are much lower.” Shandong media professional college r. d. K studios management members, “said we want a platform can show of our work, if also can ‘online’, get some return, of course, we are looking forward to.” Management pay much attention to the guest G shot the G dynamic, he hopes to soon will have a to the film.

And for movie to show the expansion of space, the Shanghai international film festival in a BBS, have put forward the industry, commercial large power, those who now making films and low cost in court line of the “red sea” in “day tour”, as in for the new movie expand media representatives “blue ocean” market. Undoubtedly, line may become film institute of another broadcast platform, not only for the industry development, the new territory for filmmakers added realizes ideal to export.

It comes to cell phone movie in the process of the development of the future would meet copyright issue, ChenXuGuang think this and network video problems similar. Although in China video web page to watch the movie some phones need to press 2 yuan/time watching vod vod, successful 72 hours after repeated watch for free. But more is only relative to watch on their phones movie, copyright protection cannot be according to demand way to do it. Reporter in baidu search page see several movie download sites, have recently hit film compressed upload for Internet users download free after. Visible, movie also faces network video piracy phenomenon.

Charging system is still will challenge the audience view of habit

Recently, China mobile video base in general manager wang bin in the communication and media first revealed the base of the operations of mobile video data: last year the base of the income for 500 million yuan, the user scale 50 million or so, content providers and video to the base of the ratio of 4, 6 into. Here’s video content including cell phone video licence, such as CCTV people net official content, including the source of original video. Wang bin says that for the original video G guest the content, it is the core content of the charge of the scarce and high quality, and only let content providers to earn income, would encourage more original content appear, he hopes the video platform can become mobile platform of the guest G creating.

For before the movie whether charges in the industry have any disputes, in the interview, like king, some young management since the cell phone users are not willing to pay to watch a short video. Management network video available that have a lot of, can be directly online watch; Since the king is believe that the current original film is not worth paying to see. The expert inside course of study thinks, in the final analysis to the problem of idea still belongs to. Chinese Internet users free lunch to eating, so want to want to charge only slowly, and in the audience can accept within the range of the step by step.

For a media said that before the movie would replace the traditional film, ChenXuGuang said not likely, traditional film and movie bring to people’s view of different feelings, and movie in time and in contents and to limit for film. ” movie to play some more suitable for the contents of the news kind, can let the audience get instant feeling.” ChenXuGuang said. The personage inside course of study, said that the TV and not as completely replaced as the films, the movie’s evaluation standard is always in the creative aspects, and the form of the movie is irrelevant.